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AI and data are essential. I’ll show you how.

I translate ambitions into a data strategy and AI roadmap, so AI is not only rolled out but also embraced and applied across the organisation.

Schedule a strategy call

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Proposition

Many leadership teams know they want to work more data-driven or AI-driven. The real question is: what do you need right now to take that step? That’s where I help. Whether it’s strategy, foundation, or adoption, Neon Insights makes it concrete and executable.

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Strategy & Vision

Together with the board and executive team, I translate ambitions into a data strategy and AI roadmap that set direction, sharpen choices, and lay the basis for growth.

Your roadmap to AI

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AI Readiness Check

I assess whether data, governance, and security are ready for AI. You’ll see where the opportunities are, which risks need attention, and which steps to prioritise.

No progress without a foundation

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AI Training & Adoption

Real value emerges when people use AI every day. I help board members and teams apply AI smartly and responsibly. That delivers time savings, better decisions, and higher productivity.

From knowing to doing

Services

The path to data-driven and AI-driven working differs per organisation. That’s why I offer three forms of collaboration suited to your situation.

Advisory

Short, focused engagements with the board and executive team to establish strategy and roadmap. You gain clear direction and a concrete plan you can apply immediately.

Interim

Temporary engagement as Data or AI Lead. I translate strategy into execution, guide teams, and safeguard the quality of the foundation.

Enablement

Workshops and training for board members and employees. Practical, role-based, and immediately applicable, so AI is not only introduced but also embraced and used across the organisation.

about neon insights

Arthur Hansen

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Over a decade of experience in data, analytics, and AI, with board-level engagements.

Strategic advisor to boards and executive teams in retail, e-commerce, and the public sector.

Unique blend of technical expertise and the ability to guide people through change.

Senior partner who brings vision, structure, and buy-in to anchor AI transitions sustainably.

Who I am

I’m Arthur Hansen, a data and AI consultant with more than a decade of experience designing and realising data strategies. Since 2012 I’ve worked at the intersection of technology and decision-making with boards and executive teams of leading organisations.

My approach

I combine deep expertise in data, analytics, and AI with the ability to bring people along in change. Real transformation happens when strategy, foundation, and adoption come together. I make that happen in close collaboration with leadership and teams.

My conviction

Data and AI only deliver value when employees understand and use them in their daily work. Whether it’s board members embracing AI assistants or teams redesigning processes, the key lies with people.

My promise

As a senior partner, I bring vision, structure, and buy-in. Your organisation gains time, makes better decisions, and grows productively, with the confidence that the AI transition is firmly anchored in both strategy and practice.

Cases

Rituals

How Rituals elevated its data challenge and became ready for international growth and AI

Challenge

Rituals wanted to accelerate growth while laying the foundation for large-scale AI. The data landscape, with more than 80 tools and a growing team, needed structure, focus, and vision.

Approach

Together with the CTO I designed the data strategy and laid the foundation for one central data platform. The team grew in a controlled way from 15 to 56 specialists, organised into seven teams, with clear rules for privacy, security, and access.

Result

One reliable source of data, available for all integrations and analytics. With this foundation, Rituals can build with confidence, develop new AI applications, and continue international growth without concerns about data quality or complexity.

Oost NL

How Oost NL moved from ambition to vision — and took the first concrete steps with AI

Challenge

The leadership of Oost NL saw the next wave of value in data-driven and AI-driven working. The question was not if but how. They needed a clear vision and strategy embedded in the multi-year plan, while starting the first practical steps.

Approach

As Data and AI strategist, I developed the data strategy and AI vision together with the CFO, CEO, and executive team. The vision is embedded in the multi-year plan and translated into a roadmap that provides direction and is executable. In parallel, the first pilots started with AI assistants tailored to different roles across the organisation — from leadership to teams.

Result

Oost NL now has a clear course for data and AI, firmly integrated into the strategic agenda. Leadership has a sharp view of the possibilities, and employees are taking their first steps with AI applications that support their work. The foundation is laid for a future-proof and AI-ready organisation.

bol.com

How bol.com brought its financial foundation to the cloud — and moved ahead in a sector-shaping transition

Challenge

The task for bol.com was to modernise finance and controlling reports. The organisation wanted speed and scalability but still worked with a traditional on-premises landscape. The financial structures were complex, so the transition had to be flawless and future-oriented.

Approach

Within the BI team, drawing on my experience at Unilever in complex financial environments, I guided the transition and built the first cloud models for finance and controlling. This laid the basis for reliable and scalable cloud reporting. We rapidly translated existing processes into a modern infrastructure, enabling bol.com to lead the move to the cloud.

Result

Bol.com now has a solid, future-proof foundation for financial reporting: faster availability, scalable, and ready for growth. The move to the cloud then mirrors the transition many organisations face today with AI: a strategic choice to lead rather than keep up.

Your strategy call starts here

Schedule a no-obligation 30-minute strategy call. Together we’ll explore where you are now and what’s needed to take the next step.

Schedule a strategy call

Or send me a message to contact@neoninsights.nl

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